Intellectual property rights
The law does not protect brands as such. What it does, firstly, is protect the intangible "intellectual property" rights that are constituent elements of a brand, such as:
Like any other kind of property, each of the above IP rights can and should be protected in order to ensure that (a) its ownership and (b) its value are preserved. As a general rule it is up to the owner of the IP right to take steps to protect it. PGI/PDO rights are different. The right to use a PGI or PDO (such as "Rioja" or "Napa Valley") is ...........
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