The UK's first 'virtual' wine merchant?

Andrew Catchpole is a freelance journalist and lecturer on all aspects of the drinks trade. He regularly writes leading trade and consumer publications. His CV includes stints at Harpers Wine & Spirit Weekly (rising to deputy editor before moving into the editor's chair at Harpers on Trade (HOT) magazine), and as Wine Correspondent for the Daily Telegraph.

andrew.catchpole@virgin.net

Andrew Park comments:

The key to the FVD operation is that the bonded warehouse is able, and willing, to pick and deliver individual cases directly to the customer. That eliminates an otherwise essential step in the supply chain, and differentiates FVD from other online retailers.

Whether others will follow suit, and how quickly, may in turn depend on ...

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